01
Frame it with the business.
I start with the CEO and the data: what is failing, for whom, and what it costs. On AdSpyder, paid subscribers had fallen to about five.
Open to Senior Product Designer roles
Beyond what looks good.Toward what people rely on.
Sole designer on two B2B SaaS products. I take messy 0 to 1 problems to shipped, measured outcomes.
Hi, I'm Santhosh.
What would you like to know?
Scroll to start the interview.
Walk me through your experience.
Five years in B2B SaaS. I'm the sole designer on two products, AdSpyder and Flonnect, taking each from research and flows to launch and iteration. I've also shipped 20+ Chrome extensions used at consumer scale.
- Sole designer
- 2 SaaS products
- 20+ Chrome extensions
- 5 years
What kind of problems do you solve best?
Ambiguous 0 to 1 problems.
Shaped into products people understand on first use.
Complex B2B workflows.
Simplified into guided steps, with a way back when something fails.
AI features people trust.
Clear status, user control and recovery paths, so people act on the output.
How do you know your design worked?
I measure activation, speed to value, retention and reach. Here's what moved:
+35%Activation, after redesigning onboarding across AdSpyder and Flonnect
−20%Time to first action
+25%Retention, from AI-powered analytics
213K+Users on Flonnect
800KUsers on Color Picker for Chrome, Featured on the Chrome Web Store
What did that mean for the business?
3×Monthly sign-ups, Nov 2023 to Aug 2024, as reported publicly by AdSpyder's CEO
250+Recurring paid users on Flonnect now, up from 65 in the first three months
40%Faster builds, from a design system shared by 4+ product teams
Want to see how I did it?
Work
Three products,
designed from brief to launch.
Sole designer on each, working closely with engineering. Each card shows the problem, what I changed, and what moved.
How I work
From 0 to 1 chaos
to systems that scale.
How I take a messy problem to a product people rely on and a team can keep building on.
02
Find the real workflow.
Interviews with active and churned users, a product audit, then flows before screens.
03
Design for trust, including AI.
System status, user control and recovery paths, so AI output is something people act on, not second-guess.
System statusUser controlRecovery pathsProgressive disclosure
04
Build the system, not only the screen.
A shared design system and handoff, so the next feature ships faster than the last.
05
Stay through launch.
I review builds with engineering, measure what changed, and iterate.
Experience
One company,
five years.
Grew from Product Designer to Senior Product Designer at GSTech Technology, Bengaluru.
- Oct 2021Product Designer
Color Picker and our other Chrome extensions, then Flonnect from extension to SaaS. From Oct 2022 to Oct 2023 I also managed Flonnect as Product Manager, while staying its designer.
- Nov 2023 to Oct 2026Senior Product Designer
AdSpyder, as it grew from ad intelligence into AI ad optimisation.
M.Sc. Software Systems, PSG College of Arts and Science2013 to 2018
UX Design Certification, Bridge UX Design Studios2019
Toolkit
What the work
is made with.
Tools on the arcs, methods underneath.
Figma
Claude
ChatGPT
Lovable
Notion
Adobe CSST
User research
Interviews with active and churned users before any screen.
Usability testing
First-run flows tested and fixed before they ship.
Product audits
Where the product loses people, mapped end to end.
Analytics and iteration
Measure what changed after launch, then iterate.
Testimonials
What people I've
worked with say.
“Santhosh is an exceptional designer with a passion for learning and creating impactful designs. He always gives his best and is a great asset to any team.”
Abhishek SinghCo-founder, Nirate · Marketing Director, CouponsWala
Contact
Let's build something
people rely on.
I'm open to Senior Product Designer roles on B2B, SaaS and AI-first products.
santhoshtmh00796@gmail.com